About

About

History

From its origins in 1965 as a small provision shop catering for the needs of local neighbourhoods, Choon Hua group of companies has grown to become a leading wholesale distribution company specialising in frozen food, confectionery, beverage and other fast-moving consumer products.

Founded by Lim Eng Hua, the family-owned business successfully transitioned to the second generation in (year) and were managed by Lim Eng Tiong, Lim Eng Seng and Lim Eng Kiong (names of his children).

About

Today

Today, members of the third generation of the Lim family – Gerald Lim Jin Wei, Lim Jin Kiat and Sean Lim Jin Siang (names of grandchildren) – carries the business and work ethic into the twenty-first century.

The companies started with distributing a variety of dairy products under the Fernleaf brand.

About

Choon Hua’s Businesses

The company now distributes a broad selection of goods and products from more than 50 well known consumer brands including Fernleaf, Anmum, Anlene, Coca Cola, Tao Kae Noi, Munchy, Mentos and many more to hypermarkets, supermarkets, grocery shops and retail stores across Sarawak.

In 2009, Choon Hua Trading Corporation Sdn Bhd expanded its network into Sibu, Miri and Bintulu and at the end of 2010, diversified into frozen food market in which Choon Hua Food Products Sdn Bhd was set up.

About

Vision & Mission

Our Vision:

To be the most reliable and innovative general trading distributor in Borneo.

Our Mission:

To meet or even exceed the changing needs and expectations of all our stakeholders – customers, associates, suppliers, shareholders, business partners, communities and employees.

Our Core Value:

People matter. We value our bond with the people as they are the most important stakeholders in our business. We recognised that the long term success of our business is built on good values and people. Therefore, we are committed to serve, build and sustain relationships of trust and integrity with the people in which we operate in.